Creative intelligence for paid social
Know where your ad stands—and what to improve next.
Start with a free scorecard for one ad.
Go deeper with a competitive teardown that turns the comparison into practical next steps.
How It Works
Read Beyond the Scorecard with COAL
Analyze one ad, free
Sign in and upload a single video or image ad. We score it against our Anatomy of an Ad framework and hand you a free scorecard — no strings, no card required.
See your ad in context.
Add the brands you want to compare. Find where your creative stands apart—and where it blends in.
Get the full comparison.
Review competitive patterns, creative gaps, and recommended next steps.
Give your team a clearer story—and a stronger next move.
We package the findings into a presentation-ready teardown.
What You Get
The creative gaps may be hiding in plain sight.
COAL helps you see the patterns across your ad and competitor creative.
We don't just tell you your ad is “good” or “bad.” We analyze hundreds of ads at the element level: hook, message, offer, CTA, and format — to show you exactly how yours stacks up against live market data. You'll get data-backed clarity on what to fix, why it matters, and the exact creative opportunities to test next.
Pricing
Get the quick read free—or the full competitive picture.
Free Scorecard
Free
What it covers
Get a focused read on one ad
Depth
Anatomy of an Ad scoring
Delivery
Instant, Self-serve
Format
In-platform scorecard
Full Competitive Read
Custom
What it covers
Your Meta ad library vs up to 5 competitors' Meta ad library
Depth
Full benchmarking, creative whitespace, practical next steps, ad-by-ad breakdown
Delivery
Built and analyzed by our team
Format
Slide presentation
By creatives, for creatives
By Creatives, for Creatives
COAL is shaped by the same team that's produced paid social creative for global brands. That's why the read is practical: specific findings, real production notes, and a report built for teams who need to make the next ad, not just review the last one.
FAQ
What to know before your first creative read.
Get started
What could your ad do better?
Upload one creative and start finding the answer.