01
Upload the evidence
One performance export from Ads Manager — PDF, CSV, XLSX, or a screenshot of the dashboard — plus every video variation in the campaign. MP4, MOV, AVI, WEBM, and MKV all work.
▌VMG creative intelligence — Meta Ads Optimizer
The report says what.
The creative says why.
Upload a Meta campaign report and the videos behind it. The optimizer scores every creative — hook, pacing, offer clarity, proof — and hands back a brief for the next cut.
RUN 0147 · SPRING_LAUNCHLIVE
REPORTparsed · 14 metrics
VIDEOS4 attached
hook_v3.mp4
8.6
ugc_cutdown.mp4
7.2
founder_demo.mp4
6.1
static_remix.mp4
4.8
▌RECOMMENDATION
Recut the first 3s of founder_demo around product proof — the hook lands at 0:07, viewers leave at 0:04.
Hook strength▪Pacing▪Offer clarity▪Message hierarchy▪Proof points▪CTA timing▪Conversion friction▪Spend vs creative▪
▌How a run works
From raw exports to a creative decision
02
Three-stage read
Metrics are parsed first. Then each video is scored on its own merits: opening hook, pacing, message hierarchy, offer clarity, and conversion friction — tied back to what it actually spent and returned.
03
Leave with a brief
The final report connects the numbers to the creative decisions behind them and ends in a structured optimization brief for the next cut. Every run stays in your analysis history.
▌The platform
One workspace, more tools incoming
Meta Ads Optimizer is the first tool on the VMG external platform. New creative, media, and reporting tools land in the same workspace.
beta
Meta Ads Optimizer
Analyze Meta ad video creatives and generate optimization reports.
Open tool
beta
LinkedIn Creative Engine
Audit LinkedIn Ad Library creatives and generate strategic campaign recommendations.
Open tool
Next import
More external VMG tools are in the import queue. They register here as they ship.
▌FAQ
Before your first run
Ready when your files are
Stop guessing why the ad worked
One report, one set of videos, one structured answer. Your first run takes minutes and stays in your history.
Open Meta Ads Optimizer